Who we are

We turn gyms
into brands.

We are Compression Goods. And to understand who we are, you need to meet our sister.

Athlete racing at a Hyrox event in knee-high compression socks

Every athlete wears a brand

Where it began

We were scrolling,
just like you.

At some point it hit us: everywhere, people were sharing their Hyrox journey. The training, the heat, the finish, the photo with the medal. It wasn't a niche anymore. It had become a movement.

But while the athletes were sharing their story, we saw something else. We saw gyms missing the opportunity of a lifetime. Because every athlete on that starting line was wearing a brand. It was almost never the brand of their own gym.

We thought: that has to change.

Two kids, same parents

Born from
PilatesGoods.

We are the people behind PilatesGoods, where we help more than 500 studios across six markets wear their own brand. That is where we learned everything: how to turn a gym into a brand, how to deliver quality people are proud of, and how to take everything off an owner's plate so they can focus on their people.

The sister

PilatesGoods ↗

Warmth & connection

Talks a lot. Has a big heart. Helps 500+ studios in six markets carry their own name, every single day. See for yourself at pilatesgoods.com.

The next step

Compression Goods

Strength & precision

Has everything in order. Same big heart. A completely different world, exactly the same game.

500+Studios via PilatesGoods

6Markets across Europe

48HFree custom design

6-8 WKSDesign to doorstep

What drives us

We see trends before
they go booming.

Hyrox is maturing. Gyms are becoming brands. The hype is over; it has become real. And yet almost nobody is helping gyms build a brand of their own around it. That window is open now. Not in two years, when everyone does it. Now.

We love quality

Our fabric and fit are lab-tested and stay good, wash after wash after wash. No sagging socks after a month, no fading logo. We don't take a back seat to the big names.

We love branding

Our designers build a professional design around your identity, and we lead on what works and what doesn't. You don't get a yes-man. You get taste.

We love making brands bigger

Bigger than they thought possible. That is why we exist. Not to sell socks, but to put your name where it belongs: on something you're proud of, worn by the people who believe in you.

Why it matters

At that starting line,
they don't stand alone.

Picture your athlete at the starting line of their Hyrox. Heart pounding, ready to give everything. And they're not wearing just anything. They're wearing your brand. The gym they belong to, where they train, where their people are.

Their whole gym stands behind them, literally on their body. That is what we build. Not apparel. A sense of belonging, made visible.

You don't have to
decide anything yet.

Request a free design and see with your own eyes what your brand could look like. No risk, no commitment. Just a glimpse of what's possible.

📞 Or call us · +31 6 81 998 998

No sales pitch. Just people who love brands.

Your name
on it.

We turn gymsinto brands.

We were scrolling,just like you.

Born fromPilatesGoods.