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Long-form · for gym owners and race directors

Notes on branded
compression socks.

Practical guides on gym merchandise economics, Hyrox box marketing and medical-grade compression for athletes. Written by the team that designs and ships the socks.

Athlete wearing medical-grade compression socks during a recovery session
26 April 2026 · 6 min read

Medical-Grade Compression Class 2 Explained (And Why It Matters for Athletes)

Most "fitness" compression socks sit at 8–15 mmHg and have almost no physiological effect. Class 2 (23–32 mmHg) is what athletes actually need. The difference, in plain language.

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Custom orange branded compression socks worn at a gym
19 April 2026 · 6 min read

The Gym Merch Most Owners Are Sleeping On: Custom Compression Socks

T-shirts and shaker bottles end up in a drawer. Custom compression socks compound — members wear them at training, races and recovery. The math on why this is the highest-leverage merch line for a gym.

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Race-day runners in custom-branded knee-high compression socks at a Hyrox event
12 April 2026 · 5 min read

Why Every Hyrox Box Should Sell Their Own Branded Compression Socks

Hyrox athletes already wear compression. The question is whose brand they're wearing. Why a custom sock is the highest-leverage piece of merch a Hyrox box can sell.

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